The sign that would attract people to an empty area. For the show When Attitudes Become Form Become Attitudes at Wattis Institute in San Francisco this year I wanted to place an illuminated sign in the vast empty lot just behind the institution, a l ...

No.2 Come on Jim, make it happen. Do it. Focus. You can do it. I know that what you do isn't easy, but you chose this path Jim and have been treading it a good many years now. This fear, is amateurish. Come on Jim, you have lived, loved and lost. You h ...

Antarctica Melts Project 1971-2012 The Antarctica Melts Project is a collaboration between artists Luciano Zubillaga and Carlos Ginzburg. It is an extended reconstruction of an historically unrealized ecological project by Argentine conceptualism o ...

Synopsis When a snowball slides down a hill, it gathers more snow, becoming bigger and bigger until it can, ultimately, start an avalanche. This analogy is used to explain the success of a certain action. In order to achieve the best result it is fundam ...