Generali Project.
Generali Project is a project I started to develop this year in Vienna, Austria and transferred to Jerusalem, I eventually fitted it to the needs of Jerusalem, Israel. The project is in format of a lecture or projected presentation as well as printed on papers. The Project has two parts: 1. ‘It’. The project itself - A collaboration between the Ministry of Interior of the Israeli Government in Jerusalem and an Art space, which will be exist inside the building of the Ministry of Interior - Generali Building. This building was built in 1931 by the Assicurazioni Generali Group, a worldwide insurance company based in Italy. The building was passing different hands during the time and today is serving the Israeli government. I proposed to the Israeli government to open an art space which will combine the public reception of the Ministry of Interior with an art space. The art space will be managed by a head curator and a group of employees from the ministry offices. It works like that - The space will continue to be the public reception of the ministry of interior, where you issue a new ID and etc. but will also combine in it an art space. Why? The Generali Building is a huge beautiful unusual styled based in the center of Jerusalem, and the space itself is unbelievable beautiful for showing art pieces. Not only that, the combination of an art space inside and in between the offices of the ministry will give back the public the faith in governmental body that is far today, from being trusted. Opening up the space, inviting people to see art and giving them the chance to get impressed by this unusual Mussolini architectural style building, to see a new model of governmental work and with all this also to be exposed to art, can make only good in an underdeveloped art scene city as Jerusalem.
- ‘About’. The discourse about the project. The Project, in different formats and different texts i wrote about it, was presented few times during this year, It was presented the last time in a lecture I gave in a conference (preoccupied - Erasmus Mundus Joint Doctorate Conferences, Berlin) where i realized this project is too big and utopian to happen in real, so since then i continue to write and think about it. Before the project was presented in a small exhibition i created and was shown in a projected slides edition. I talked a lot about this project, i wrote many texts about it, and everytime i present it or explain it to someone new i write a new text or speak about it from a different angle. I can continue to speak about it and present it, and always the question at the end is, why making so much ‘about’, and not doing ‘it’. My answer meanwhile is, that the ‘about’ is more interesting than the ‘it’, because this project will cost so much money that the government will never invest, also because art in Israel is listed in a very low position of the things they invest money in. The ‘about’ part got to be also more interesting for me, to read, write and speak, to develop the theory of a project that does not exist, that cannot be realized.
Generali Project.
Generali Project is a project I started to develop this year in Vienna, Austria and transferred to Jerusalem, I eventually fitted it to the needs of Jerusalem, Israel. The project is in format of a lecture or projected presentation as well as printed on papers. The Project has two parts: 1. ‘It’. The project itself - A collaboration between the Ministry of Interior of the Israeli Government in Jerusalem and an Art space, which will be exist inside the building of the Ministry of Interior - Generali Building. This building was built in 1931 by the Assicurazioni Generali Group, a worldwide insurance company based in Italy. The building was passing different hands during the time and today is serving the Israeli government. I proposed to the Israeli government to open an art space which will combine the public reception of the Ministry of Interior with an art space. The art space will be managed by a head curator and a group of employees from the ministry offices. It works like that - The space will continue to be the public reception of the ministry of interior, where you issue a new ID and etc. but will also combine in it an art space. Why? The Generali Building is a huge beautiful unusual styled based in the center of Jerusalem, and the space itself is unbelievable beautiful for showing art pieces. Not only that, the combination of an art space inside and in between the offices of the ministry will give back the public the faith in governmental body that is far today, from being trusted. Opening up the space, inviting people to see art and giving them the chance to get impressed by this unusual Mussolini architectural style building, to see a new model of governmental work and with all this also to be exposed to art, can make only good in an underdeveloped art scene city as Jerusalem.
- ‘About’. The discourse about the project. The Project, in different formats and different texts i wrote about it, was presented few times during this year, It was presented the last time in a lecture I gave in a conference (preoccupied - Erasmus Mundus Joint Doctorate Conferences, Berlin) where i realized this project is too big and utopian to happen in real, so since then i continue to write and think about it. Before the project was presented in a small exhibition i created and was shown in a projected slides edition. I talked a lot about this project, i wrote many texts about it, and everytime i present it or explain it to someone new i write a new text or speak about it from a different angle. I can continue to speak about it and present it, and always the question at the end is, why making so much ‘about’, and not doing ‘it’. My answer meanwhile is, that the ‘about’ is more interesting than the ‘it’, because this project will cost so much money that the government will never invest, also because art in Israel is listed in a very low position of the things they invest money in. The ‘about’ part got to be also more interesting for me, to read, write and speak, to develop the theory of a project that does not exist, that cannot be realized.