The sign that would attract people to an empty area. For the show When Attitudes Become Form Become Attitudes at Wattis Institute in San Francisco this year I wanted to place an illuminated sign in the vast empty lot just behind the institution, a l ...

Project: Listening Sign The empty sign structure is rapidly populating the urban and rural horizon across the entire United States. I perceive it as a symbol of an economy, culture, and the human spirit in a state of decline. This structure is more tha ...

A commission for the SkyDome sports stadium in Toronto, Canada. "General Idea's World Record takes the form of an Illuminated sign suspended overhead and running for the complete circumference of the SkyDome's circular interior street. It will display ...